How Apple is winning the mobile entertainment battle one feature at a time.
Apple is employing this strategy right now against every other company trying to release a mobile entertainment device. With every new iPod and iTunes incarnation, the device and its media controller become sleeker and gain new features. The latest flagship version has a beautiful screen with up to sixty gigabytes of memory and can play full motion video of NBC’s Desperate Housewives. That’s a far leap from 2001, when the device had a screen like a Game Boy and stored about a thousand songs.
Memory increases, size decreases, control refinement, purchasable entertainment downloads, podcasting… the list goes on. Apple is forcing everyone else in the market into a reactive stance by constantly improving the capabilities of the iPod, and as they do, they are subtly moving toward the goal of a total mobile entertainment device that costs about three hundred dollars, one feature at a time.
Video is not the end of the development of the iPod. It is only the beginning.